Website Tips for Small Businesses: 9 Ways to Boost Traffic and Find Clients
It doesn't matter if you've had years of experience with websites or if you're a newbie just getting the hang of attracting visitors to your site, there are a number of simple strategies you can use to boost your site traffic and turn your casual web visitors into interested new clients.
1. Your website address must be included at the end of all your emails. To spare you the time required to rewrite your signature on emails, every email provider will permit you to create your own email signature. Add a catchy phrase to your signature along the lines of "Just received new inventory! Go to my website (insert your web address) today and see what we have!"
2. Writing about your website on Facebook or Twitter is a surefire way to boost your site traffic. You may not be a big fan of social networking, but starting a Facebook group with a lengthy list of members will benefit your cause. With this approach, you'll automatically have a direct mailing list of people who are going to have an interest in your products and services.
3. Frequently update your website so that all content is current. When you update regularly, your site will be deemed "traffic worthy" by Google, which will rank it higher in Google searches.
4. Incorporate keywords into your site so that your page will be recognized by Google. For example, if you sell homemade teddy bears, these exact words should be used as often as possible in your site content. Ideally, every page would include these keywords.
5. Offer your newsletter to visitors with the aim of turning them into clients. Make clear to them that your informative newsletter will provide useful news about the goods and services in your field, and assure them their emails won't be traded or sold, and their privacy is guaranteed.
6. Be sure your homepage lists the benefits that your customers will receive when they deal with you. On average, most website visitors spend about 30 seconds with a site as they decide whether or not it will be of use to them. This means you have 30 seconds to showcase the benefits of your goods and services, and to convince them that they should continue to look through your site content.
7. All of your contact information should be clearly displayed on your homepage. It's also a good idea to include your photo along with your email and phone number(s), as this will make them feel welcomed by you, and thus more likely to get in touch with you. You can build trust with your website visitors by showing your photo to them – and trust can build business.
8. Don't overload your first page with information. Brevity is best. In general, visitors aren't attracted to long sentences and blocks of paragraphs on the homepage; if this is what they see, they're likely to navigate away from your page soon after seeing it.
9. Have confidence in yourself, and let your website reflect that. Identify your unique points, and use them to sell your products. Are your services appropriate for a particular market niche? If they are, make that clear on your homepage and you will attract more visitor – and the more visitors, the more potential clients.
Hope this info was helpful for you. If you have any comments, please don't hesitate to write them down right below this article.
Talk to you soon,
Alex Wayo.
Posted in Internet Marketing
