Utilizing Autoresponders and Landing Pages
You need to hook up with an Autoresponder service and a Landing Page as soon as you decide on a business and have an online site. Let's go ahead and get to them right now.
So, what is it, exactly?
Well, you have a distribution list that you need to get emails out to and an autoresponder does it for you, when you want it to.
Let's say you have 500 people on your distribution list. You have 15 pre-designed emails that you would like to have go out in specific intervals: one email immediately, in two days the second will go out, on day five the third email will go out, etc.
How is this helpful?
Here are the most popular reasons why business use autoresponder services, though there are other reasons also.
1. You have control of your own list
The worse case scenario, is that you don't want your distribution list to completely disappear should the autoresponder program company pack up and fold. You probably already know that your distribution list is where your money is; no one would deny that. It would be a nightmare to lose your buyers and business leads just because a company decides to eliminate its autoresponder program. Safeguard your assets by setting up your own autoresponder and don't worry about the other guys.
2. It's quite the time saver
You can be doing other things, rather than the same repetitive email process for each and every subscriber because the program performs as you design it to. It performs on time each time.
3. You add new emails as you desire when you desire
Important information is disseminated to all your recipients immediately if you choose because you don't have to put limitations on yourself.
What will it cost me?
Aweber is a great service that we highly applaud, though there are many to choose from. You can feel secure with this distinguished company that has thousands of satisfied clients that operate online businesses. Aweber is worth the nominal $19 fee for their basic autoresponder package (you can purchase their packages with more services) – especially since their basic service is more than adequate. Don't forget to have a place for that in your budget.
Each marketer, networker and online business owner needs to have this amazing technology in their hands.
So, what is it exactly?
This is often a first page where potential clients have clicked over to from another link or search page and can input their pertinent details.
This is helpful, how?
Potential clients need to have a place where they can be assured that they will be contacted in the event that they need further details. The potential customers that are willing to input their info is much greater than the number that will send an initial email asking for the information they want. Potentially, the more contacts you make, the better chance you will have at making additional sales.
What will it cost me?
There is no cost because it's a page that you set up at the front of your site so that those that click your links are automatically taken to it first thing.
The autoresponder and the landing pages must be linked to each other.
You just need a little bit of HTML code to your site to make the links between the two and you are set. Aweber goes over this in detail for their subscribers. Your autoresponder list is updated as soon as the person clicks out of your landing page with this kind of linking.
I hope you enjoyed reading this article. Feel free to leave any comments using the form below.
Yours in knowledge,
Alex Wayo
Posted in Email Marketing
